What if you could give the guest turn-by-turn event directions? What if they could know who they’re speaking with simply by wearing a headset equipped with facial recognition software? These are the sort of things that augmented reality (AR) can provide the guests. An augmented reality headset or glasses need to be used that are paired with event planning software.
With each passing year, technology continues to propel the events industry to new heights. However, AR adds real-time graphics and video to the real-world environment, typically via a smartphone, tablet, or headset device. It combines both computer-generated elements and the reality to create an augmented world.
With augmented reality, you can interact with computer-generated overlays as they move within the real world. Trade shows, exhibitions, conferences, and festivals all rely on customer engagement, entertainment, and education, and most importantly AR applications can help deliver all of that and more. It has proven to be welcome event additions for both the companies who use them and the attendees who benefit from them. Moreover conferences, events, trade shows and experiential are some of the biggest lines on any marketing budget. In addition to AR, these physical experiences can drive deeper engagement, social sharing and generate more data and more leads.
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